Improving Customer Relations

Starting a new construction business can be a rewarding, yet daunting task. If you don't already have a customer base, it can seem difficult to reach out to the public to inform them about your status as a new business owner. Fortunately, the options below can assist with your ventures and possibly help you gain some loyal fans. 

Provide A Question And Answer Session At An Open House

Prepare an open house at the building that you own and operate out of. Prior to the event, prepare signs and fliers that pertain to the open house and that provide a basic overview of what one can expect if they attend the function. Inside of your construction business, designate a room for your guests to be seated in. Rental chairs or chairs that you already own can be placed in rows along one of the walls inside of the designated area.

Set a podium across from the chairs. After citizens have filtered into the room, greet them with a cordial wave and smile and begin welcoming everyone to ask you questions about your business and provide each person with a clear description of the services that you offer and the rates that you charge to complete specific jobs. Show your guests some basic tools, including a ruler, hammer, nails, and wood. Demonstrate how you use the tools and describe some of construction projects that require their use. 

Hold An Informal Dining Hour On Your Property

Prepare an informal dining hour by setting up some lawn furniture underneath an outdoor screen tent or canopy. Order large portions of food well in advance from a restaurant or catering service. On the day of the open house, place the food inside on a table that is near the side of the property where food will be consumed.

Once the question and answer session is over, direct guests to a stack of dinnerware and show them where the food choices are located. After people have filled their plates, they can head outdoors to the dining area. Offer beverages to your guests and speak lightheartedly to everyone while enjoying the food and companionship. 

Offer Reduced Rates And Promotional Items

Before your guests head home, hand each of them coupons that will allow them to receive construction services for a reduced rate. For instance, if you specialize in building decks or sheds, offer your services for half price or cover the cost of building materials and request that new customers only pay fees associated with labor. This incentive will help you pick up some new customers who are in need of items built, but may be living on a tight budget.

Purchase promotional items that have your business name and logo printed on them from a retailer. Promotional rulers or note pads are two items that will be useful to each of your visitors and that will remind them of your business whenever they use the items. Rulers can be used to measure surfaces inside or outside of a home and note pads can be used to jot down shopping lists or upcoming events.