If you are creating a beauty product to put on the shelves, you do not want an unattractive label. You need a label that is going to help your product stand out when it is placed on the shelves with all of the other beauty products. Aesthetics are key when investing in beauty product labels. There are numerous printing materials and techniques that can be used that can add function and style to your labels, and you should take advantage of them. Continue reading to learn a handful of unique ideas that will help you as you move forward with designing your beauty product labels.
If your product is going to be marketed inside of a clear container, you may want to consider investing in a double-sided label. Double-sided labels will make the absolute most of the space that you have available while also catching the eye. These types of labels will add depth to the packaging and be able to be read through the product container.
Hot Foil Stamping
Whether you are going for a sophisticated or flashy look with your product, you can add a sense of style to your product labels with hot foil stamping. Traditional labels with this style tend to feature silver and gold accents, but there are other options available that can alter the appearance of your product based on what type of look you are trying to achieve. For instance, you can opt for a holographic sheen or a matte black stamp.
When you think about product labels, you assume that they serve a visual purpose. However, with label embossing, they can raise certain parts of your label, creating a 3D look and feel to the label.
It is important that your labels do not fall off of your products while your consumers are using them. If your products are going to be coming into contact with water, especially on a regular basis, you need to give serious consideration to the investment of waterproof labels so that your product labels are not falling off your products during consumer use.
If you feel that you may need some additional label space than what is on the bottle, you may want to consider custom hang tags. These will provide you with extra space for key details for your product that will not fit on the traditional label. They can also promote special deals, brand information, etc.
It can be hard to figure out how to create that perfect quality label for your products. This is why you should reach out to a labeling company for assistance.